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Google rankings are critical to the success of your online business. Most internet users do not use sponsored results or other forms of internet advertizing when searching for something online, but just use their actual search results. Because of this, ensuring that your website will be at the top of the pile in a search related to it is critical to getting more web traffic from potential customers and thereby generating more business. Over ninety percent of adults perform an internet search every day, adding up to over 100 billion searches every month. About the same proportion of people who are 14 years or older will research products online for purchase, and about half of them will use social media to do background research on potential purchases before buying. Because of this, making sure that your business’ webpage is well placed in search results can dramatically alter how much traffic it gets. Google has over two thirds of the internet’s search engine market share, so it is by far the most important search engine out there. Ensuring that your page’s content boosts its Google rankings is thus very important for generating traffic. Search engine optimization, or SEO, is a bundle of internet marketing techniques that finds and adds into your page’s content search keywords that are most associated with your products or services. Smoothly adding keywords to your page’s content can enhance its Google rankings, making potential customers searching for your or similar goods and services more likely to find and to use your online business. Most people do not look very deep into their search results before picking a business to buy from, so boosting your Google rankings can be critical to drawing in new customers. SEO marketers can help you craft new content for your website based on Seo marketing principles or can create the content altogether and sell it to you to enhance your Google rankings.