Your website’s Google rankings are more important than you think. With more than 100 billion online searches conducted every month worldwide, you want to make sure that your website appears on the first search engine results page (SERP). About 75 percent of search engine users never scroll beyond the first SERP. If your site in on the second, third, or tenth page, it may never been seen by a large majority of users. In other words, Google rankings could determine the success or failure of your company. For this reason, many people invest in search engine optimization (SEO), to ensure a high ranking on search engines. SEO aims at organically increasing a website’s visibility through a number of methods. They use link bui
In today’s word, the internet is ubiquitous. And the bottom line is that more and more consumers are turning to the internet to find the products and services that they need. In fact, did you know that 65 percent of mobile Internet users rely on their smartphone or tablet to find a local business in order to make a purchase? Therefore, online marketing is an integral part of running a business, including, SEO, PPC, web design, and social media marketing SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. Over half (58 percent ) of consumers start researching a product or service by us
More than one hundred billion global searches are conducted through the internet every month. Search engines such as Google have become crucial in obtaining information online, and this is especially the case for individuals who are looking to patronize a new business. Did you know that search engine rankings are also crucial in assisting these individuals in finding the services they need? In addition, online marketing tools such as search engine optimization, or SEO, are extremely significant in affecting the search engine ranking of a specific business. Many individuals and marketing firms offer search engine optimization services, but there are also SEO tools that can be used to help you understand how these services work and why they have been so immensely popular throughout the globe within the last few years. What kinds of Seo tools can you use? Nearly ninety percent of internet users aged fourteen and older within the United States have researched or browsed products online in 2012. Did you know that about forty percent of these individuals have followed up on these products through social media? In many cases, these individuals have requested additional information before completing their purchases. This shows that search engine optimization is not only important for business websites, but also for social media platforms, as well. In fact, utilizing SEO tools can help business owners understand how this process works and how SEO can impact these website additions. Choosing SEO tools like blogs can be especially beneficial, since many individuals use these methods to spread information about the newest offerings or SEO developments. It is also important to learn about how changing methods of internet browsing will affect SEO procedures. SEO tools like blogs can provide you with information about the prominence of mobile devices. As of 2012, more than seventy million individuals shop using a mobile device, like a cell phone or tablet. It is expected that by 2014, internet usage through smart phones and tablets will surpass internet usage through desktop computers. SEO tools can help you understand the importance of ensuring compatibility with formats and search engine rankings. The popular “Page Rank” algorithm process used in internet marketing is named for the co founder of Google, Larry Page. In fact, checking out SEO tools like blogs can help you learn a little bit more about this procedure, as well, which will help broaden your knowledge.
By using an internet marketing company business owners will be able to make sure that the website of their business can organically get closer to the top of the Google search list. By using a search engine optimization businesses can utilize this new and effective form of online marketing. The density of any key word that is searched on a search engine will matter very much when internet users are attempting to find websites. By having a higher key word density, websites will automatically have a better chance at getting higher up in rankings when their key word is searched. By using search engine optimization companies can get higher search engine rankings and heighten the traffic that comes through the company website. Whether the information is education related, or product related, the internet is constantly being used for something. Around 58 percent of people have researched a service or a product online, according to Pew Internet. By using search engine optimization tactics, businesses can improve the overall quality and effectiveness of their advertising methods. Another form of internet marketing is blogging. Although it did not originally begin that way, advertisers have found a way to make blogging a great form of internet marketing. With the help of a search engine optimization company, business owners will be able to change the way their business model is and hopefully begin gaining new clients and more profits. By utilizing social media business owners will be able to take advantage of the fact that companies that blog get 55 percent more web traffic. Search engine optimization is growing in popularity as more people begin to understand the process. The SEO industry is worth approximately sixteen billion U.S. dollars. By SEO plans companies and business owners are able to revolutionize the way they advertise to their specific markets. The importance of businesses keeping up with the worlds technology advances is obvious in this situation. Especially because over half of the dollars spent in the U.S. retail sector will be influenced by online marketing and web presence by 2016.
When Google first sent out its initial tweet on Feb. 26, 2009, it sent out a message that was binary code for I’m feeling lucky. But this company has never needed luck, because it has always had smart professionals working to create something truly useful across the entire scope of the Internet. More specifically, the company has always led the charge in the search engine ranking field, simply since more people use the search engine than they use other search engines. And the company has been smart about the way it does many things, from using rented goats instead of lawn mowers to cut the grass of its corporate headquarters to establishing Google rankings as the ultimate answer in where to find more information on products or services. This is why so many companies like it are using Google as a model for success, specifically businesses that are invested in SEO. They need to garner the best Google rankings. According to a survey of business to business marketers, 52 percent say that SEO has a very direct impact on their generation of leads, making SEO marketing a necessity for any enterprise with any sort of online presence. According to companies that use SEO marketing to blog, there are about 434 percent higher indexed pages in terms of numbers, which also is attributed to more leads. And because more online users than ever, or about 70 to 80 percent of them, are using organic links and not sponsored results to get their answers, SEO marketing is becoming more relevant than ever as well. Through SEO marketing, companies can achieve more in a shorter amount of time, specifically better Google rankings. They can see results right away, rather than wait weeks or even months to see any sort of real impact from cold calling or traditional marketing. They pay for SEO marketing services one day and the next they see how far that money got them. They can tweak as needed too to adjust however much SEO marketing tools they are utilizing, honing in on the areas that seem to work best for their individual needs. So when Google and others continually develop new algorithms and criteria for determining these Google rankings, SEO marketing professionals respond with new technologies too. What these SEO marketing professionals know about Google rankings and others is important, since these are the companies they are following anyway. And the more information these marketing professionals have in their heads, the better off their clients normally are.