Google rankings are critical to the success of your online business. Most internet users do not use sponsored results or other forms of internet advertizing when searching for something online, but just use their actual search results. Because of this, ensuring that your website will be at the top of the pile in a search related to it is critical to getting more web traffic from potential customers and thereby generating more business. Over ninety percent of adults perform an internet search every day, adding up to over 100 billion searches every month. About the same proportion of people who are 14 years or older will research products online for purchase, and about half of them will use social media to do background research on potential purchases before buying. Because of this, making sure that your business’ webpage is well placed in search results can dramatically alter how much traffic it gets. Google has over two thirds of the internet’s search engine market share, so it is by far the most important search engine out there. Ensuring that your page’s content boosts its Google rankings is thus very important for generating traffic. Search engine optimization, or SEO, is a bundle of internet marketing techniques that finds and adds into your page’s content search keywords that are most associated with your products or services. Smoothly adding keywords to your page’s content can enhance its Google rankings, making potential customers searching for your or similar goods and services more likely to find and to use your online business. Most people do not look very deep into their search results before picking a business to buy from, so boosting your Google rankings can be critical to drawing in new customers. SEO marketers can help you craft new content for your website based on Seo marketing principles or can create the content altogether and sell it to you to enhance your Google rankings.
Archive for April, 2013
If you are a business looking to disseminate your brand to customers via the Internet, you will need to execute a proper search engine optimization and online marketing strategy to increase your Google rankings. Think of it this way. If you are a consumer searching for a product, how often do you scroll to the second or third page of results? In fact, 75 percent of search engine traffic never scrolls past the first page of results. This means that if you are not on the first page, you are ultimately fighting with hundreds of competitors over a measly 25 percent of search traffic. In order to increase Google position or search engine ranking, there are a few approaches you can take. If you are looking for instant results, you may want to try utilizing a pay per click, or PPC advertising campaign. PPC campaigns involve developing a specialized keyword list, bidding on those key words, and paying each time someone clicks on your link. PPC campaigns are great because they give you measurable, quantifiable results in your Google rankings that you can see almost instantly. However, PPC campaigns can become quite costly, especially if done incorrectly. If you are more budget conscious, search engine optimization, or SEO strategies may be the best way for your business to move increase Google rankings. While the process takes longer, it is incredibly cost effective, as most SEO practices are either very inexpensive, or free. SEO involves unique content generation, link building, and social media efforts to help you to increase Google position. If you are unsure how to increase Google rankings on your own, or simply do not have the time or resources, you may want to consider hiring a web marketing reseller. Resellers will work closely with you to develop a web marketing strategy that will help you increase search engine rankings and promote your brand. If you are interested in disseminating your brand online, a good web marketing strategy is the key to succeeding in this effort. If you are unable to do so yourself, you may want to shop around for a web marketing reseller to assist you in your efforts. A good web marketing strategy could be the difference between you or your competitors being found.