When Google first sent out its initial tweet on Feb. 26, 2009, it sent out a message that was binary code for I’m feeling lucky. But this company has never needed luck, because it has always had smart professionals working to create something truly useful across the entire scope of the Internet. More specifically, the company has always led the charge in the search engine ranking field, simply since more people use the search engine than they use other search engines. And the company has been smart about the way it does many things, from using rented goats instead of lawn mowers to cut the grass of its corporate headquarters to establishing Google rankings as the ultimate answer in where to find more information on products or services. This is why so many companies like it are using Google as a model for success, specifically businesses that are invested in SEO. They need to garner the best Google rankings. According to a survey of business to business marketers, 52 percent say that SEO has a very direct impact on their generation of leads, making SEO marketing a necessity for any enterprise with any sort of online presence. According to companies that use SEO marketing to blog, there are about 434 percent higher indexed pages in terms of numbers, which also is attributed to more leads. And because more online users than ever, or about 70 to 80 percent of them, are using organic links and not sponsored results to get their answers, SEO marketing is becoming more relevant than ever as well. Through SEO marketing, companies can achieve more in a shorter amount of time, specifically better Google rankings. They can see results right away, rather than wait weeks or even months to see any sort of real impact from cold calling or traditional marketing. They pay for SEO marketing services one day and the next they see how far that money got them. They can tweak as needed too to adjust however much SEO marketing tools they are utilizing, honing in on the areas that seem to work best for their individual needs. So when Google and others continually develop new algorithms and criteria for determining these Google rankings, SEO marketing professionals respond with new technologies too. What these SEO marketing professionals know about Google rankings and others is important, since these are the companies they are following anyway. And the more information these marketing professionals have in their heads, the better off their clients normally are.