Your website’s Google rankings are more important than you think. With more than 100 billion online searches conducted every month worldwide, you want to make sure that your website appears on the first search engine results page (SERP). About 75 percent of search engine users never scroll beyond the first SERP. If your site in on the second, third, or tenth page, it may never been seen by a large majority of users. In other words, Google rankings could determine the success or failure of your company. For this reason, many people invest in search engine optimization (SEO), to ensure a high ranking on search engines. SEO aims at organically increasing a website’s visibility through a number of methods. They use link building to add traffic to your website, and accomplish this by creating high quality content related to your products or services. This content contains organically woven keywords that users are likely to type into a search engine when looking for products or services that your company provides. Since about 75 percent of users only click on organic results and ignore sponsored ones, this is an effective SEO strategy. As more people visit your site by clicking on these organic links, or provide back links to your site, Google considers the increased traffic as an indication that your website offers high quality information. This awards you a higher search engine ranking. Other SEO tools include optimal web design. A website that is user-friendly and interactive is more likely to sustain customers, and garner traffic. In fact, companies that blog on their sites have 434 percent more indexed pages than those who do not. This also results in more leads. Companies like Google have understood the need to communicate with the general public, and it reaches out users through their interactive doodles, and even on social media. Google sent out its first tweet on Twitter five years ago that was binary code for, “I’m feeling lucky.” This phrase can now be seen on their site daily. You can hire your own SEO experts to do the job for you, or you can outsource SEO marketing to an SEO company. The advantage of reselling SEO is that you can continue to focus on developing the best products or services the web has to offer, while an SEO company takes care of increasing your search engine rankings. If you do not have the time to spend on marketing, or the extra cash to hire in-house experts, an external SEO company might be the way to go, because your Google rankings, and subsequently your profits, depend on solid, effective online marketing techniques.
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