In today’s word, the internet is ubiquitous. And the bottom line is that more and more consumers are turning to the internet to find the products and services that they need. In fact, did you know that 65 percent of mobile Internet users rely on their smartphone or tablet to find a local business in order to make a purchase? Therefore, online marketing is an integral part of running a business, including, SEO, PPC, web design, and social media marketing
SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. Over half (58 percent ) of consumers start researching a product or service by using a search engine, much higher than those who visit company websites (24 percent ) or inquire via social media platforms (18 percent ) Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s search engine rankings in search engine results, is thus a crucial part of effective online marketing.
Furthermore, it is worth noting here that SEO is a highly effect mode of internet marketing. Leads that are generated through SEO have a 14.6 percent close rate; outbound leads average a 1.7 percent close rate. In addition, 57 percent of B2B marketers say that SEO has the largest influence on their lead generation. In regards to SEO marketing, keep in mind that in regards to search engine rankings, Google rankings are especially essential as Google controls a considerable portion of the search engine market share. Interestingly, when Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4 GB hard drives they were using to test the PageRank algorithm.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider an SEO service company or an SEO service firm. SEO services companies and SEO services firms can provide you with expert SEO services. Interestingly, more and more businesses are choosing to export SEO to an SEO company. Overall, SEO marketing services can be an excellent investment, helping to attract more traffic to your company or business website by boosting search engine rankings and in turn attracting more customers. SEO is definitely worth looking into.