In 2012, more than 70 million users shopped online using mobile device, and 65% of mobile web users now depend on their smartphones and tablets to find local businesses at which they can make a purchases. When you combine this data with the knowledge that an estimated 60% of all people have researched a service or product on Google, it is clear that search engine use is increasing its dominance in the retail sector. The facts are clear– the internet is an essential marketing platform for retail companies. Search and email are still the two most significant internet activities that Google users participate in. Thus, successful internet marketers and search engine optimization experts primarily place their attention on email and Google search, with Google search engine rankings being the most important metric in determining whether an online marketing strategy is successful. It’s common knowledge that Google is almost as well known for its irreverence as it is for its domination of the search industry. Did you know that the grass of Google company headquarters’ lawns are mowed by goats rented from a local grazing company? Another example of Google’s progressiveness has to do with the first ever Google tweet on Feb 26th, 2009; it was binary code for “I’m feeling lucky.” Google is such a unique and revolutionary business. That may be the biggest reason that, on balance, most Google users are distrustful of, and therefore ignore, paid ads. As well, about 75% of the company’s search users refuse to click past page one of their organic search results. This is an important piece of data when you think about Google rankings. Many small business owners have neither the time nor resources available to create a good Search Engine Optimization strategy to effectively increase search engine rankings. Greater than three quarters of small business owners head up the marketing projects, including Search Engine Optimization, for their companies, and most of them do not really know how effectively maximize the online presence of their own companies. Thus, you should consider outsourcing email marketing and Google Search Engine Optimization to a search engine optimization firm that will help you achieve higher search engine rankings. If you know that your online marketing strategy is not performing as it should, outsourcing Google Search Engine Optimization to an experienced internet marketing professional is a great idea. A talented consultant can increase your search engine rankings by relying on the most up to date SEO tools and SEPO reporting measures. This is exactly the expertise you need to achieve the Google rankings you want. Greater than 40% of B2C marketers report that Search Engine Optimization has a major impact on lead generation capabilities. To illustrate this point, leads generated via Search Engine Optimization have a 14.6 percent close rate, whereas outbound leads average a 1.7 percent close rate. Google search brings in over $22 for each dollar spent on it. Thus, you should consider the cost of outsourcing your Google SEO as an investment your company’s future growth, and in the health of your immediate Google rankings.
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